Ricketts, who sounds like a nice guy, bought the Cubbies with his siblings Pete, Laura, and Todd. They paid somethig like $900M for the team. I wish them all luck.
Unless you've been living in a cave somewhere, you're probably aware that the Cubs have not won a World Series for over 100 years. They've been one of the most inept baseball teams of all time.
But the fans keep coming back. They seem to revel in losing and the misery it brings. With fans like that, owners don't have to do much. The fans have low expectations, and the owners know they aren't going anywhere, such as to root for the hated White Sox (who won a World Series a few years ago). So they don't really endeavor to field a team worthy of the great city of Chicago and its faithful Cubs fans. Why should they?
Maybe the Ricketts family is different. But I doubt it.
Wait'll next year!
"Chicago Cubs fans are ninety percent scar tissue.” -- George F. Will