I got this from Ken Reid and found it very informative. I think InShare is the original source.
It begins:
Content is made up of pieces. And pieces can be broken down into smaller pieces or combined into larger pieces, just like the elements on the Periodic Table. Thinking about content as particles will give you ideas on how to quickly create new content by “atomizing” your existing content into smaller pieces or combining content into larger compounds.
But before you turn your articles into particles, let’s look at what the content universe is made of. Once we know what’s on the Periodic Table of Content, we’ll be ready to start smashing particles in the content accelerator.
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- Elements at the top of the chart are small and tend to have a shorter half-life. Elements at the bottom are larger, slower to create and last longer. |
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- Elements to the left appear everywhere, on billions of sites and various devices. Elements on the right are more likely to be on your site. |
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- The number in the top right indicates the typical length of number of words for that Element. |
What follows in the document below is a description of each particle and examples of how to break it down or combine it with others. If you don’t want to read them all, just look at the ones you already have and the ones you want to create.
Enjoy!
"The most interesting information comes from children, for they tell all they know and then stop." - Mark Twain


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